New Chapter Omega Fish Oil

A Whole New Approach To Fish Oil

New Chapter is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, high-heat processed and “purified” oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature’s bioavailable, effective, and whole basket of vital fatty acids and beneficial nutrients.
Omega Oils & Optimal Health

Natural salmon oil contains Astaxanthin and a balance of vital Omega 3, 5, 6, 7 and 9’s, often referred to as “good fats.” These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues.* They have been shown to benefit cardiovascular, immune system, brain, and digestive health.*

The Difference is Clear
The dull, yellow hue and watery texture of conventional fish oil capsules is symbolic of “purified” products. This heavy distillation (which can be necessary to remove contaminants) can fractionate, isolate, and destroy beneficial Astaxanthin and compounds that give fish oil its naturally vibrant color and clarity.

The Benefits of Whole Fish Oil
Wholemega is a true expression of nature’s wisdom. By using only sustainably caught Alaskan salmon – among the world’s cleanest and most pure fish stocks in the world – chemical processing to deliver purity is not required. Our extra virgin, low-heat process is all that’s needed to deliver Nature’s whole basket of vital Omega fatty acids and naturally beneficial nutrients, like Vitamin D3 and Astaxanthin. As a FOOD GRADE oil, Wholemega is extensively tested for detectable contaminants that other fish oil products must “purify” or distill out.

Wholemega, however, delivers an oil that is striking in color and transparency. The brilliant hue in Wholemega comes from Astaxanthin – an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds – including Vitamin D. In fact, this whole oil is delivered from a government inspected FOOD GRADE facility.

Effectiveness
For optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g. modulate inflammation) and increases membrane fluidity.* As demonstrated in a human clinical trial, Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) – allowing fish oil to provide its beneficial effects.

Additionally, Wholemega has been shown to down-regulate arachidonic acid (AA); helping to restore the natural balance of Omega-3 (EPA) to Omega-6 (AA) fatty acids.* Data also indicates Wholemega may down-regulate C-Reactive Protein – a key marker for heart health – and help maintain healthy cholesterol levels already within a normal range.*